The world of social media marketing has been expanding and contracting simultaneously so much in the beginning of 2025, that watching the trends can leave any social media marketer with whiplash. With Twitter now officially X, TikTok in a whirlwind of business and political wrangling, the average business owner or merchant can only guess where it’s all going to land.
Elon’s X
Starting with X, now that Elon has made his changes and the winds of change are at his back, you can expect X to continue user expansion. With paid ads remaining an affordable solution for advertising, with a strong and diverse and growing audience base.
Tik Tok
TikTok as of this writing is now in the hands of a few possible options to remain in the US, the first is a political solution that seems like a somewhat tenuous option since its not exactly permanent. This is great for TikTok content creators who have lost their income, but for long-term growth uncertainly is never a positive factor. The other option for TikTok to remain turned on in the US is for a very well-funded buyer to acquire the platform. Thus far the only public offer presented to TikTok is Kevin O’Leary who publicly offered to buy Tik Tok for $20B. With the core problem with TikTok being a national security issue, its unlikely that the courts will reverse their standing on the issue. So, is TikTok worth investing your marketing dollars in right now? Smart money says wait and see, we should no more in the coming weeks, but its recommended that content creation should continue.
Facebook & Instragram
With Facebook doing an about-face on the issue of content moderation, it looks to open a whole new era of freedom on the platform. Facebook and Instagram should be a top priority for smart marketers and advertisers. Especially is you have a store on these platforms, you should absolutely be pressing the content distribution on these platforms since TikTok is still a bit of a crapshoot at this moment.
2025 Trends Wrap-up
What it all means, in the long-term social media use is only going to increase, especially the US based platforms. Social media marketing and optimization should continue on X, Facebook, Instagram, LinkedIn, and YouTube. These are all strong platforms that will continue to grow your social media marketing audience in 2025.