The term content marketing refers to the creation and distribution of original pithy content. Content is the fuel for sales, and conversions and drives revenue to ecommerce websites. Content such as website content, product description content, branding content, company story content, product story content, social media content, blog post content, and video content.
Website Content for Ecommerce Websites
The purpose of your ecommerce website content is to eloquently describe why you’re in business, how you do business and with whom you do business. Website content should inspire confidence, trust and authority in your business.
Product Description Content for Ecommerce Websites
Product descriptions should answer buyer questions and motivate buyers to act. Product descriptions increase Google ranking for your ecommerce website, while infusing customers with knowledge and excitement about buying your products.
Branding Content for Ecommerce Websites
Branding is more than promotion for your ecommerce website, it is the act of searing your brand into the subconscious of your customers. Branding content reinforces your message with both subtle and obvious content to inspire and encourage.
Company Story Content for Ecommerce Websites
Your company story tells customers you are established in your business, it says to customers that you can be trusted. Company stories help to increase trust in your ecommerce website and should both educate and entertain your customers.
Product Story for Ecommerce Websites
Every product has a beginning, and a reason for why and how. Your products story should exemplify your ecommerce website authority, don’t be shy about your product story as this can be one of the most important tool for building sales and trust.
Social Media Content for Ecommerce Websites
Social media is a virtual content black hole, with an insatiable appetite for more and more content. Social media content must however have a path, and objective so that your brand, and products reinforce the long-term goals and objectives of your ecommerce website.
Blog Post Content for Ecommerce Websites
Contrary to some opinions blogs are not dead, but are in-fact very much alive and even thriving. Blog posts seed Google with valuable content that offers your brand, products and ecommerce website valuable Google keyword ranking.
Video Content for Ecommerce Websites
Video content, also known as storyboarding, feeds an important channel in the marketing and promotion of your ecommerce website and products. Writing your video content should accentuate your brand value and product trustworthiness.