Advertising is great, there are so many upsides that we can think of only one downside, the cost can eat away at your profit margins.
The best way to circumvent the high cost of advertising is to build a content distribution network that reaches the same audience as your paid ads, but at a fraction of the costs. The best news is that the return on investment will continue to grow over time.
Content Marketing as a Long-Term Asset
- Creating high-quality blog content, guides, and resources that attract organic traffic.
- Using SEO best practices to rank higher in search engines.
Leveraging Owned and Earned Media
- Growing an email list to reduce the need for constant paid promotions.
- Building an engaged social media following to distribute content effectively.
Investing in Organic Social and Community Building
- Encouraging user-generated content and engagement.
- Using LinkedIn, Facebook Groups, and forums to nurture relationships.
YouTube & Video Marketing for Organic Reach
- Creating evergreen video content that continues to attract views long after publishing.
- Using YouTube SEO to rank for high-intent searches.
Strategic Partnerships and Collaborations
- Partnering with industry influencers and complementary brands for cross-promotions.
- Guest blogging and podcast appearances to reach a wider audience.
Repurposing Content Across Channels
- Turning a blog post into a video, podcast episode, social media snippets, and email newsletters.
- Automating and scheduling distribution for maximum efficiency.