Yes, Local Service Ads (LSAs) can help drive foot traffic to your store, but their effectiveness depends on the type of business you run. LSAs are primarily designed for service-based businesses that want to generate leads (calls, messages, bookings) rather than direct walk-ins. However, they can increase local visibility and encourage in-person visits.
How LSAs Can Help Drive Foot Traffic
High Visibility in Local Search
- LSAs appear above regular search results on Google when users search for services near them.
- When potential customers see your business at the top, they are more likely to trust and visit your location.
Direct Calls and Messages for Inquiries
- Customers can call or message you directly from the ad, allowing you to guide them to visit your store.
- If they inquire about availability, services, or pricing, you can invite them to come in for a consultation, demo, or service.
Google Maps Integration
- LSAs link to Google Business Profile, displaying your store’s address and directions.
- People searching for nearby services may decide to visit based on location convenience.
Increased Trust with Google’s Verification
- The Google Guaranteed badge builds credibility and makes people more confident about visiting your business.
- Higher trust leads to more in-person visits for services that require on-site consultations (e.g., car repairs, dental clinics, tax offices).
Perfect for Appointment-Based Businesses
- LSAs work well for businesses that require bookings or consultations, such as:
- Legal firms (lawyers, tax advisors)
- Home services (HVAC, plumbers, locksmiths)
- Medical and wellness services (dentists, chiropractors, massage therapists)
- Auto services (mechanics, tire shops, car washes)
- Financial services (insurance agents, accountants)
Limitations of LSAs for Foot Traffic
Not Ideal for Retail Stores or Restaurants
- LSAs work best for service-based businesses, not for retail shops, cafés, or restaurants that rely on walk-ins.
- If your goal is to drive foot traffic for shopping, Google Business Profile, local SEO, and Google Maps ads are better strategies.
No In-Store-Only Promotions
- Unlike Google Ads or social media ads, LSAs don’t allow you to promote in-store-only deals, discounts, or events that would encourage foot traffic.
Limited Customization
- LSAs use a standard format, so you can’t add specific calls-to-action like “Visit Us Today” or “Walk-Ins Welcome.”
Best Practices for Using LSAs to Drive Foot Traffic
- Optimize Your Google Business Profile with accurate hours, location, and photos.
- Encourage phone calls through LSAs and invite customers to visit in person.
- Ensure location visibility in your LSA settings to target customers near your business.
- Combine LSAs with Google Maps ads and local SEO for better walk-in results.
Let Affordable Marketing help you setup LSAs with a focus on increasing walk-in visits.
