Beverly Hills Medical Group is a premier anti-aging medical practice with locations in Beverly Hills, CA, Arcadia, CA and Shanghai, China. Working with the newest state-of-the-art technologies in anti-aging, this is truly a ground breaking practice.
Digital Marketing Services Include:
- Website Design
- Google Local & Maps
- Search Engine Optimization
- Custom Logo Design
- Content Marketing
CLIENT HISTORY: Affordable Marketing has been working with this client for 8 years, proving our commitment to clients success.
Project Details
Project Date: June, 2018
Client: Beverly Hills Medical
Location: Arcadia, CA
Category: Website Design
The first challenges was education, since stem cells are a relatively new medical technology know as regenerative anti-aging there was a large section of the project dedicated to content development. We needed to educate potential customer where stem cells are derived from, how they are collected and the laboratory process for refining the final product.
The next challenge was to ensure that such a sophisticated product with a hefty price tag was seen by the right demographic. While social media was tempting, we opted for a more proven channel on Google. We created Google Local Places and Google Maps, and ran thorough search engine optimization campaign to ensure the presence on Google was dominant.
Finally our last challenge was marketing in Shanghai, China where stem cells are not “exactly” legal for anything other than research. We opted for the most saturated medium which was WeChat, which if you’re not familiar the standard for chat in China. We had to ensure that expensive trips to China would only payoff with plenty of scheduled appointments.
When you’re dealing with new technologies, especially medical technologies it is imperative that the content be accurate and factual. To ensure that what was being written was medically factual, we turned to a medical source that specializes in medical content. While this was more expensive, due to possible legal issues it was a necessary cost that paid off with great content.
The solution to this challenge may seem like a slam-dunk to most SEO guys. However, the difficult part of the project was keeping the flash with all the bells and whistles, while maintaining an above average page load speed. There was some take and give, but in the end the client was thrilled with the design and the SEO guys were satisfied with the page load speed.
Due to legal constraints we have been advised not to go into more detail about our marketing campaigns in China, and will respect the wishes of our client to keep the details out this part of the project explanation.
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