An immigration law firm famous for their non-litigation and real estate investment services, located in Diamond Bar, CA. This client came to us after wrestling with a Wix version of their old website that never gained the organic traction they needed.
Digital Marketing Services Include:
- Website Design
- Upgraded from Wix
- Content Marketing
- Search Engine Optimization
- Google Places & Maps Updates
Project Details
Project Date: April, 2024
Client: Jenny’s Law Firm
Location: Diamond Bar, CA
Category: Website Design
Previous website was built on the Wix platform, which is a very cumbersome platform for website design. Initially they wanted us to add a more modern look to their Wix website. However, after researching the site, time and cost to make the site look more like their competitors we realized it would be faster and cheaper to build a new site in WordPress.
This was a two-fold challenge, the first was that the content was quite extensive and required manual import/export. Along with this, the original content was not formatted in a way that their clients could easily find information. This meant we needed to index the content, and create a table of contents that was searchable on the new WordPress website.
The final challenge was content validation, this could only be done internally with their law firm. Finally there was a proprietary language translator built into the old Wix site that could not be exported. This meant that a Mandarin speaker needed to update the legal terminology translations manually in a new translator.
Unfortunately the export from Wix to WordPress is not an apples-to-apples data transfer. The main reason is that when you import to WordPress using a sophisticated application such as Elementor, there is now way massage the data. Especially in this case where most of the current website was not optimized for search engine optimization.
Given this challenge, our content developers dug-into this project and manually started to move the content into a beautiful new template. In this process existing images were optimized and file extensions changed to a modern extension. We also added new images, and a content indexing and table of content system for deep search engine optimization.
Finally we did thorough quality assurance testing to make sure each page worked as expected and load times were within reason to satisfy the SEO team. Once completed we updated Google Search Console and Google Places / Maps, to ensure that Google was crawling the new WordPress website pages.
The results of Affordable Marketing efforts have consistently yielded years of significant success for our clients’ digital presence. This impressive track record demonstrates that we genuinely care much more about the long-term success and viability of our clients than we do about merely focusing on the bottom line or immediate profits. Our commitment is deeply rooted in fostering sustainable growth and ensuring that our clients thrive in a competitive marketplace for years to come.
- Our clients have enjoyed a 30% increase in engagement on average, highlighting the effectiveness of our tailored strategies.
- We prioritize building relationships based on trust, transparency, and shared goals with our clients.
- Our team of experts is ready to assess your current approach and identify areas for improvement to elevate your success.
- Join the many clients who have transformed their businesses with our comprehensive marketing solutions.
Call Affordable Marketing (800) 577-1332, or click here to schedule a free consultation.