Local Services Ads (LSAs) can be a powerful tool to help your business attract high-quality leads and increase conversions—especially if you offer services in a specific area.
How Local Services Ads Can Benefit Your Business
Get More Qualified Leads
LSAs connect you directly with customers actively searching for your services. These are high-intent leads who are ready to book instead of just browsing.
Pay for Leads, Not Clicks
Unlike traditional PPC ads, LSAs use a pay-per-lead model instead of pay-per-click (PPC). You only pay when a potential customer contacts you, making it a cost-effective way to generate leads.
Appear at the Top of Google Search Results
LSAs appear above regular Google Ads and organic search results, increasing visibility and click-through rates.
Boost Trust with Google’s “Google Screened” or “Google Guaranteed” Badge
Google vets businesses before approving them for LSAs. If you qualify, you’ll receive a “Google Guaranteed” or “Google Screened” badge, which builds trust and credibility with potential customers.
Increase Local Brand Awareness
Since LSAs appear for location-based searches (e.g., “plumber near me”), they help boost your brand visibility among local customers.
Easy Lead Management
Google provides a dashboard where you can track leads, manage responses, and even pause or adjust your ads based on business demand.
Optimized for Mobile & Voice Searches
With more people using mobile and voice search (e.g., “Hey Google, find an electrician near me”), LSAs ensure your business appears in local voice search results.
Who Should Use Local Services Ads?
LSAs work well for service-based businesses, including:
- Home Services (plumbers, electricians, HVAC, roofers)
- Legal Services (lawyers, estate planning, personal injury attorneys)
- Real Estate & Home Improvement (realtors, cleaners, locksmiths)
- Medical & Wellness (dentists, chiropractors, massage therapists)
- Automotive Services (car repair, towing services)
How to Get Started with Local Services Ads
- Check eligibility (Google LSAs are available for specific industries and locations)
- Complete background checks (required for Google Guaranteed approval)
- Set up your profile (include business details, services, reviews, and photos)
- Set a budget (control how much you spend based on leads)
- Start receiving leads and manage them via Google’s platform
Get professional help setting up and optimizing your Local Services Ads with Affordable Marketing.
