Ecommerce Marketing Las Vegas, NV
Knowing where your ecommerce business traffic comes from is easy, knowing what drives your ecommerce websites’ conversions is much harder. However, once you know what drives conversion optimization in your ecommerce website, you then have the power to increase conversions. Increasing conversions requires a deep understanding of your ecommerce platform, your products, your demographic, your shipping, and your pricing (for starters). All this is part of a formula that is unique to your brand.
Think of this formula as a throttle, which can be increased or decreased depending on variables such as season, inventory, or labor. Understanding your conversion optimization formula gives your ecommerce business a distinct advantage over your competitors. It saves money on advertising, helps to more efficiently re-order inventory and can even help lower labor costs.
A lot of marketing people make the mistake of trying to sell marketing services with the “hope” of increasing conversions. Hope is great, but it can’t be your marketing strategy. Wasting your budget on random marketing services won’t guarantee more conversions, it’s a shot-gun approach that has little hope of success.
There’s no one-size-fits-all magical strategy that can be implemented to automatically increase the conversions in your ecommerce business. If there were, we would be out of business tomorrow. This is where Affordable Marketing is vastly different from our competitors. We’re not here to sell you marketing services, we are here to partner with you and your team to create the right formula to increase conversions, and ensure that your ecommerce website remains stable, and profitable.
Ecommerce marketing may include many marketing mediums, while ecommerce advertising usually includes far fewer. The general rule of thumb is to expand your ecommerce business marketing efforts to fit or complement your conversion optimization strategy, eventually reducing your ecommerce advertising spend with the supplemental marketing traffic.
As an ecommerce business owner or manager, you know that marketing is not free. Even though you’re not paying for clicks, there are costs associated with marketing campaigns. The key to effective ecommerce marketing is knowing your demographic, understanding this helps you to target specific marketing mediums that will produce ROI more efficiently. Keeping in mind that every marketing piece should be targeted towards your conversion optimization strategy. Put simply, more is not necessarily better.
As we have said before, one size does not fit all. The marketing mediums you need to increase your conversions and produce ROI will be far different than in another ecommerce website. And this is precisely why most marketers miss the mark, they have one strategy and that’s what they will try to sell you. Affordable Marketing has a very large toolbox, and we can offer many marketing mediums our competitors won’t or can’t offer because we have a much wider bandwidth of talent and experience.
It doesn’t matter how much traffic you get, if the traffic is not converting then your marketing is failing. This is why we start with conversions and work our way out of the conversion funnel. Our ecommerce marketing team at Affordable Marketing has one goal when creating and optimizing your ecommerce marketing, and that is to increase your conversions.
The world of advertising has changed drastically in a short amount of time, and if your advertising has not kept up with the changes then you are wasting your advertising budget. The days of placing ecommerce text-ads on Google and waiting for traffic are a thing of the past, and we say good riddance.
The opportunities on advertising platforms that cater to ecommerce advertising such as Google Merchant, have become an absolute must for every ecommerce website. However, getting your products listed on Google Shopping can be a steep hill to climb for many merchants. The technical aspects can be a bit like juggling, you can never take your eye off the process, and this requires an experienced and diligent ad team to protect your investment.
There are other opportunities on Microsoft and social media for placing similar ecommerce ads, while the traffic and conversions are greatly reduced when compared to Google Shopping these platforms should not be overlooked. This means that you need a smart advertising team who knows each merchant shopping platforms technology. They must know your demographic, and who your competitors are to keep your product ads competitive and ensure high quality/conversion producing traffic.
If you’re expecting to increase your ecommerce conversions with ecommerce advertising, then you need the most experienced team that understands all aspects of this medium. While ecommerce shopping ads can have an enormous payoff for merchants, they can also drain your advertising budget if not managed by an experienced advertising team. Choose your ecommerce advertising team wisely, schedule a free ZOOM consultation with our team today and we’ll show you that we have the skills and experience required to increase your ecommerce conversions through ecommerce advertising.
Selling your products directly on high traffic platforms such as Google Shopping, Microsoft Shopping, Shops on Facebook, Instagram Shopping, and TikTok Shop require integrating your products directly on each of these platforms. Some will allow you to sell directly on their platform, and others will send your ecommerce site customers who are ready to purchase your products.
Listing your products on these high traffic sites can greatly increase your conversion rate, this is an opportunity you should not take lightly. Merchants who don’t understand the technical aspects of integrating their products tend to either skip it all together or let an unqualified marketing person “figure it out”. The result is often diminished sales and quality traffic. The opportunity is real and the sales these sites (especially Google Shopping) can generate could be substantial if done right.
Most ecommerce platforms such as WooCommerce, Shopify, BigCommerce and Magento sell code that helps with integrating your products into these sites, however this only solves part of the equation. Often just setting up these offsite accounts on various platforms can be a challenge, getting validated and making sure you’re following all the rules and policies can be frustrating even for the most experienced developers.
Your website can also be suspended for not following complex procedures when listing your products on these platforms, this can result in days or weeks of added frustration and stress. You will save time and frustration and be up and running faster if you let an experienced ecommerce developer do it right the first time.