The number one most asked question that we get as a marketing agency is, how can we increase retail sales. It’s a great question that can have a significant impact on your companies ability to not only compete in your market but to flourish with sales you could never have imagined. Just to run some basic numbers for a better understanding of the impact this can have for the average retailer struggling with retail sales on their marketplaces and social media stores such as Amazon, Walmart, eBay, Etsy, Facebook, Instagram or TikTok.
- Typical ecommerce site visitors (no ads): 300 to 1,000 per month
- Typical ecommerce site visitors (with ads): 3,000 to 6,000 per month
- Typical marketplace site visitors (your products viewed): 1M+ per month
As you can see marketplace visitors not only far exceed the typical ecommerce website monthly traffic both with and without paid advertising, but it may also make you wonder if you even need an ecommerce website. Rest assured, you need your ecommerce website, and there is a very distinct advantage that we will explain.
First, if you sell retail products then you need to be on the marketplace websites, secondly if you are on the marketplace websites then you absolutely need marketplace optimization or MPO. Most retailers that create a marketplace account have little to no experience in doing so, they tend to stumble through the setup process and eventually get their products uploaded. The bad news is that for most retailers without marketplace experience or MPO, they can only site and wait, and wait, and wait for sales.
If you’re business is like most other businesses, you can’t wait, you need sales yesterday and you need to see MoM growth in those sales to stay in business. Many retailers will start wasting money on marketplace advertising when they realize their sales are weak, and marketplace advertising was designed to capture these dissatisfied customers and entice them into spending money to increase sales, it’s a trap and you should not fall into it.
If you want to radically increase your retail sales on marketplaces like Amazon, Walmart, eBay and Etsy, and social media stores such as Facebook, Instagram and TikTok then you need to pay attention. You need to have a highly experienced marketplace optimize team (MPO), to produce increased sales.
It is just not possible to reach your full sales potential without a dedicated and experienced marketplace optimization team to do the work for you. We have increased marketplace sales by 200%-300% for our customers and can do the same for you. Call Affordable Marketing today (800) 577-1332 and learn how we can exceed your wildest sales generating expectations.