Knowing where to advertise is a trap that many small business owners and merchants fall into. Advertising platforms such as Google Ads, and Facebook Ads don’t always make it real clear who sees their ads, as this is the responsibility of the advertiser. Advertising itself is a big commitment for any business. Whether you sell products on a retail ecommerce website or generate leads through various online methods, advertising can consume a significant amount of your budget but can also generate significant returns.
Google Ads and Facebook Ads generally have distinctly different audiences, users are on the platforms for many different reasons. Google Ads searchers are usually using Google search engine to find something, they enter a search term, and the results reflect what they are looking for. This is more of a direct search, with a one-to-one result. Facebook Ads on the other hand are more of a passive search result, with ads displaying while Facebook members are traversing the site looking for (mostly) entertainment.
Both Google Ads and Facebook Ads offer intrinsic value that can greatly increase sales and leads. Smart advertisers can produce tremendous ROAS, while helping to more clearly define campaign KPIs. Advertising measurements are critical in producing ROI on both Google Ads and Facebook Ads, for this reason you should hire only experienced advertising professionals. Affordable Marketing has been helping business owners and merchants increase their sales and leads using Google Ads for more than 20+ years, and Facebook Ads for more than 10+ years. We have worked in every conceivable industry and market with a proven track record of success.
If your website or ecommerce store needs more traffic, and you are ready to commit to an advertising campaign, the advertising team at Affordable Marketing can help you with the following:
- Define your demographic audience.
- Decide whether to advertise on Google Ads or Facebook Ads.
- Develop campaigns with KPIs that are realistic and measurable.
- Target the best advertising platform to ensure long-term ROI.
Don’t take chances with the DIY method, this almost always leads to poor results and wasted money, trust the experts with 20+ years of experience at Affordable Marketing.