Social media has become a standard channel for business marketing. Google views a strong social media presence as creating more trust with customers and even more authority in your marketing space. Customers see your social media presence as a sign that your business is healthy and thriving. However, some businesses may tend to leave their social media publishing to entry level marketers who may not fully understand the brand or vision of the company.

Business owners and executives may think of social media as a secondary marketing channel since the monetization of social media can be a bit sketchy for most brands. The old adage that people don’t want to be interrupted while they are being entertained rings true. But did you know that social media send vital signals to other channels and are used by significant players such as Google in determining your company or brands intrinsic value? Given this, we highly recommend that add SMO or social media marketing into your marketing budget, to ensure your social media presence is professional and fit your vision.