Affordable Marketing

Paid Advertising

Service Overview

Paid Advertising

Google Ads

Affordable Ad Management

Why should you have to pay a fortune to manage your advertising campaigns, when you’re already paying a fortune to your ad platforms just to run your advertising campaigns? When you ask a typical ad agency a question like this, the response is usually long-winded and obviously slanted in their favor. But it’s a completely fair question, that deserves a real answer.

The truth is, there is plenty of profit for ad agencies in managing their clients advertising and we believe there is plenty of room to cut the price and still offer the highest level of expertise. We don’t believe that overcharging clients helps to build their trust, and in fact it only makes them dissatisfied with the relationship. Since we are in this for the long term, we prefer to charge a fair and affordable price that helps to build trust and strengthen the relationship we have with our clients.

Affordable Marketing supports the following advertising platforms Google Ads, Microsoft Advertising, LinkedIn Marketing Solutions, Facebook & Instagram Ads, and YouTube Ads.

Paid Advertising
Conversion Rate Optimization

Google Ads is probably one of the best platforms for most merchants to sell their products, Google offers a variety of advertising mediums and is consequently the most visited site on the internet.

Affordable Marketing advertising account managers have years of experience in account configuration, optimization, troubleshooting and management. We know how to find your closest competitors and leverage our industry insider tools to learn every we need to know to make your ads more competitive.

Unlike other paid advertising platforms, Google Ads may seem much easier to use for entry level and intermediate marketers. However, we caution those with little, to no experience in Google ads who venture too deep into this advertising medium. Marketing budgets can be wasted very quickly when DIY marketers attempt to configure and manage Google campaigns.

Google Ad Types

Note: If you have not yet connected your ecommerce store to your Google Shopping account, then please visit our Ecommerce page and ecommerce integrations to learn how.

While Microsoft Advertising doesn’t have anywhere near the amount of traffic that Google does, keep this fact in mind before you dismiss this platform. Microsoft bundles their Microsoft Edge browser with every Windows PC sold in the US. While most people prefer Chrome or Firefox browsers, there is a significant percentage of Windows users who will automatically use the Edge browser.

Microsoft Edge browsers have the Bing search engine built into them, and this is where things get interesting. Your ads will be prominent on Bing search because most Bing customers are using the Edge browsers, which means a large percentage of users (demo 40-70) will see your ads but in many cases not your competitors. One more tidbit, Microsoft ads can be less expensive than Google ads. So, you may end up getting more bang for your buck with Microsoft ads, while outsmarting your competitors on a platform they may deem too low value for their ad dollars.

Microsoft Ad Types

Note: If you have not yet connected your ecommerce store to your Microsoft Shopping account, then please visit our Ecommerce page for ecommerce integrations to learn how.

LinkedIn is a great platform for lead generation, especially in the B2B space. With the many ad types that LinkedIn offers to merchants including Sponsored Content, Sponsored Messaging, Lead Gen Forms, Text and Dynamic Ads.

Sponsored Content: offers single image ads, video ads, carousel ads, event ads, document ads, thought leader ads, and click to message ads. The ad types will display in the LinkedIn new feed which basically reaches their entire membership.

Sponsored Messaging: while a bit unconventional can be a powerful way to get the conversation started with a potential customer. Sponsored Messaging offers conversation ads and message ads, and if you’re on LinkedIn now then you have probably seen one or both while viewing your profile.

Lead Gen Forms: are exactly what they appear to be, a great method for collecting pre-filled information from potential customers and getting your lead directly into your CRM.

Text and Dynamic Ads: include text ads much like Google or Bing offer in their search. Spotlight ads will showcase your product, service, or event. Follower ads promote your company LinkedIn page to increase the followers with a seamless acquisition function.

LinkedIn Ad Types

Facebook is still a huge platform where you can reach a core demographic with many ad types. We caution here that if you run Facebook ads, and Instagram ads you do so separately. The reason for this is the age group demographic of each platform is much different. Facebook ads will do better with an older demo such as 35+, and Instagram will reach a younger audience of 30 and under.

Image Ads: Generally the same as display ads on Google, which is a graphic with an image of a product or service and some marketing content.

Video Ads: Similar to YouTube ads and can run different lengths however, shorter videos are recommended. Meta also has a unique video editor that allows you to create videos from images using their video creation tool.

Carousel Ads: You can add up to 10 images or videos in a single ad, each with its own unique link on or outside of Facebook.

Instant Experience Ads: Mobile ads that when tapped on become a full screen experience. These types of ads can be displayed in the Facebook feed or Facebook Stories.

Collection Ads: These ads are geared towards online selling and are a great way to promote your products. You can use this ad type to link with your ecommerce store or your Facebook store for increased sales.

Facebook & Instagram Ads Ad Types

Note: If you don’t yet have a Facebook store, we can create and manage a store for you. For more information about Facebook stores view our Ecommerce Marketing page.

In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.

Skippable In-stream Ads: Users can skip so you can understand attention.

Non-skippable In-stream Ads: Users can’t skip so they view your whole message.

In-feed Video Ads: Shows to highly engaged users in the discovery and searching phase.

Bumper Ads: Quick message that can’t be skipped to raise awareness or reinforce other ads.

Outstream Ads and Accompanying Content: Raise awareness to users outside of Google when they are browsing their favorite sites.

YouTube Ad Types