The goal for every merchant, ecommerce manager, product specialist and every other person you your team is the same, increase sales. Everyone on your team has their own part to play, they have specific tasks that frame their job title and position but at the end of the day everyone on your team has one core focus and that is to increase sales.
Increasing ecommerce sales on shopping cart platforms such as Shopify, WooCommerce, BigCommerce, or Magento is not a one-time event but rather an ongoing and combined effort. Every person on your team has a critical role to play in the optimization of your ecommerce website, and in increasing your sales. Yes, there are seasons, holidays, peak times and even downtime’s but the core goal never changes.
Conversion rate optimization will constantly change on your ecommerce website. We’re not talking about the discipline of conversion rate optimization, this is a generally consistent factor, but rather the ecommerce website itself is what changes throwing your conversion rate optimization efforts out of whack. Conversion rate optimization is therefore not a one-and-done task, but a constant realignment of the optimization of your ecommerce website checkout process.
It is standard thinking in the marketing industry that a 2.35% conversion rate with an average of 100 website daily visits is common. Your conversion rate maybe be higher, but its more likely that your conversion rate is lower, maybe much lower. We can ascertain this by looking at our 20 year history in the ecommerce market. Most merchants do not understand the depth of conversion rate optimization and can be quick to blame other factors for poor performance on their ecommerce website. This usually puts merchants at odds with their staff because they always want more sales, but they might unknowingly be undoing each other’s progress.
Finding the reasons behind an under-performing ecommerce website is the easy part, putting in place a process that can be adopted and easily followed by the entire team is more difficult. A simple corporate SOP isn’t going to work, we all know that no one reads those documents unless they are a new hire, or their heads on fire.
Affordable Marketing has been helping merchants to increase sales on their ecommerce websites for 20+ years, we are experts in conversion rate optimization on any ecommerce platform. We can also teach your team how to work in-sync on this critical issue of conversion rate optimization, and put procedures in place that help your team work together and not unwittingly against each other.