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Google Merchant

Google Merchant

Service Overview

Google Merchant

What Is Google Merchant?

If you have an online store that sells and ships products, then you already qualify to sell on the Google merchant platform. This platform encompasses the following Google properties: Google Shopping, Google Ads, Google Maps/Places, YouTube, and Images. All these are combined to give Google customers an environment to search for products while immersing them in a content rich experience. In short, if you need to be selling your products here.

But before we proceed let’s clarify the names for those who may be new to the platform. Google Shopping is the customer facing part of this platform, this is where customers view ads on Google and can view the shopping platform much like an ecommerce store. The merchant facing part of this platform is called Google Merchant, this is where merchants can interact with the Google Shopping platform by creating their merchant account and adding products from their ecommerce store. As we dive into this exciting Google platform, we will look at both Google Shopping and Google Merchant.

Affordable Marketing provides the following Google Merchant services: Google Merchant account creation, Google Merchant configuration, Google Merchant optimization, Google Merchant troubleshooting, and Google Merchant management.

- Affordable Marketing - Affordable Marketing Google Shopping

If you have an online store that sells and ships products, then you already qualify to sell on Google Merchant. Our Google account creation service can activate your account faster, your get products eligible to display on Google Search, Google Shopping, Google Ads, Google Maps/Places, YouTube, and Images. All these are combined to give Google customers an amazing environment to search for products while immersing them in a content rich experience.

In short, if you sell products online then you need a Google Merchant account, and this requires our Google Merchant account creation service. If you don’t already have a Google Merchant account, or if you created an account but never completed your account configured then please request a free ZOOM consultation with our Google experts at Affordable Marketing, located at the bottom of this page. They will explain the cost and time for getting your account created and your products listed on Google.

If you already have an account that is online and running on Google, and need help with optimization, troubleshooting, or management, then please request a free ZOOM consultation with our Google experts at Affordable Marketing, located at the bottom of this page.

Configuring your Google Merchant account can be a bit overwhelming for the inexperienced, but for our Google experts its just another day at the office. We have configured many Google accounts and have listed an endless amount of product types. It doesn’t matter what you’re selling, if your products are allowed on the Google platform then we can get them listed in Google Shopping.

For those with little to no experience in setting up ecommerce stores or marketplace accounts we want to caution before you attempt to configure your own account. Misconfiguration of your  account or launching too soon and getting suspended, could end up costing you more to fix than the original configuration. We prefer a new account setup because then we know that all the settings have been completed by an experienced Google account manager. Also, since we document every step of the way we can always go back to our documentation to troubleshoot and fix potential issues much faster which means less potential downtime.

This gives our clients the confidence in knowing that their account has been configured correctly from the beginning. This is especially helpful once revenue starts coming in, the last thing you want is an incorrect setting or configuration shutting down your account while the problem is tracked and fixed.

- Affordable Marketing - Affordable Marketing Google Merchant Optimization

Optimization is the place for experts, this is where your account is reviewed from top to bottom for anything that might cause a hiccup in the performance of your account. This is also where your Google account experts look for every opportunity to enhance your account for maximum sales.

This could mean diving into your website and making site to ensure everything matches your Google account, and looking for opportunities within your Google account and on every Google platform where your products will be displayed.

If you have an existing Google Merchant account that is not performing as well as you think it should, then we can help. Often low performing Merchant accounts can be attributed to configuration issues, or website content that is not syncing with your Google Merchant account. Sometimes a low performing Google Merchant account can be due to being in a very competitive space. We love these types of challenges because we always win. We know what to look for in your competitors accounts, we can see where they have gone wrong and what they have done right. Competing on Google Merchant means being an expert in the technology, and this includes Google Ads.

Also, don’t fall into the trap that you can’t possibly change agencies, many of our clients changed agencies to Affordable Marketing and are grateful they did.

If your Google Merchant account has been suspended, then we can help. The first thing we want to make clear here is that you are not the first merchant to experience a Google Merchant suspension, and its not personal. Also keep in mind that Google is not a great communicator to begin with. And if your account has been suspended, they tend to send vague messages about the cause of the suspension, at a time when you need the exact reason for the suspension. Google suspension explanations can be a bit of a red herring, as they tend to lump one single issue into a bucket with many different issues and don’t always give the merchant the needed details to resolve the suspension.

This is where our Google account managers become especially helpful, as they have years of experience in reviewing Google Merchant accounts and locating potential issues. Often, they do not need Google to explain the problem in detail because they usually know how to find and resolve it on their own.

If you have received a Google Merchant account suspension, your ads will stop running. That means no more revenue from Google until the issue is resolved. Keep in mind that every Google Merchant account suspension has its own unique set of circumstances and requires a unique response. We have worked with many merchants experiencing suspension and have ultimately been able to get every account reinstated and back online. While we cannot make any promises as to how long it might take to get your account reinstated, or what steps will need to be taken, what can promise is that we won’t stop until your account is reinstated.

Whatever you do, never aggressively push back on Google support. They are here to help you and while it may not seem like it at the time, it is true. The best thing you can do if your account is suspended is to call us right away, we will dive into the problem and put our years of experience to work in getting your Google Merchant account reinstated.

- Affordable Marketing - Affordable Marketing Google Merchant Management

Google Merchant accounts are not the type of advertising that you can configure and then walk away, these accounts require daily attention to maintain and optimize. Our Google Merchant Management Service allows merchants to continue running their account at the highest levels possible, while feeling confident that the revenue steam created by your Merchant account will continue to grow.

Unfortunately, we do not offer Google Merchant account training. This platform can be complex even for experienced account managers and while we do offer you and your team an account overview of the services, training is not a service we can provide. In these cases, we will highly recommend the merchant use our management services to avoid unfortunate situations such as account suspension.

Along with our management service, we also provide a monthly briefing with full reporting to the merchant. This is where you can get a wide-angle view of your accounts performance. If you use our management services, you will also be assigned an account manager who will be available daily for questions and concerns.

Affordable Marketing Google account managers are experts in every single aspect of the platform, with years of experience managing and optimizing Google Merchant, and Ads accounts. Schedule a free ZOOM consultation today with Affordable Marketing and see if our Google Merchant services are a good fit for your company’s needs.

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