Affordable Marketing

Website Design Irvine, CA

Service Overview

Website Design Irvine, CA

Website Development

Website Design Requirements

Building or rebuilding a website is a big step for any business, the larger your company the larger the investment. Its not something to take lightly and its definitely not something that should be a DIY project or handled by someone without experience.

If you’re a service business in Irvine, CA that generates leads, you probably want a website built on WordPress which offers a professional presence and costs much less than ecommerce or custom website design. Scroll down to WordPress websites to learn more about our website design services.

If you are a retailer setting up a new ecommerce site or an existing store ready to rebuild your site or move to a more fitting platform then we have several options to fit your needs. Building an ecommerce website entails many layers of configuration, you need a professional and experienced design and development team that understands your business needs and ensures that every need is addressed before the building begins. Scroll down to ecommerce websites to learn more about ecommerce design and development.

Affordable Marketing offers expert solutions for Website Design Irvine, CA, Website Development, Shopify Development, Ecommerce Development, WordPress Development.

Website Design

While many people tend to think of website design as the actual creation of the website, it has more to do with the look and feel of the website. In the planning stages of your new website our designer will ask for items such as your company branding which may include items such as a logo, or stylesheet. This may also include URL’s of any existing website properties or social media sites with content that may resemble the preferred look and feel of your company branding.

Keep in mind that our standard website design pricing packages do not include logo design or content (including photography). We are happy to give you a proposal for creating custom branding or website content, please let your salesperson know any content you may need.

Affordable Marketing can create any type of website you need to amplify your brand and gain competitive ground in your market. We design WordPress (non-commerce) websites, ecommerce websites including Shopify, WooCommerce, BigCommerce and Magento. The fastest way to get started is to started is to view our Website Design Pricing Page, then schedule a free Zoom call to make sure you have all the details needed to make a decision.

Website development differs from website design in that development is the next step in the actual building of the website. Depending on the type of website you have chosen, the length of time to build can range from 30 days to 90 days if you have your content and branding. If so, then you will be ready to start your website development project right away. The details include branding, content, domain name, hosting space, and design specs completed

The details for ecommerce website development are more extensive, and we will cover those details in the following paragraphs. The most important thing to remember about your website development project is that you are ready to begin and have finalized the details required by the developers to start your project.

There is an old adage in the construction business that best describes development, it goes like this “once you pour the concrete it dries very fast, if its not what you want then you need to break it out and re-pour tomorrow”. In other words, before you begin the development process, be sure that the information you provide our developers is correct, up to date and as detailed as possible.

Shopify Development

When your new website design project is going to be developed on Shopify, you need a marketing agency in Irvine, CA with years of Shopify experience. We have Shopify designers, Shopify developers, and Shopify programmers. This will mean the difference between developing your new Shopify website correctly and completely the first time, and not having to continuously go back and fix or change configurations.

The Affordable Marketing process for website design and Shopify development is quite different from our competitors, that is because of our years of experience. There are no surprises in Shopify that we have not seen and worked with, so when you hire Affordable Marketing, you can feel confident that we will get your Shopify store properly configured the first time.

As we have mentioned before, ecommerce is not the place you want to test your DIY skills, especially when you’re configuring a new Shopify store. Why waste precious time and resources, when you can have a partner build your ecommerce store and help you every step of the way to your revenue generation.


To give our clients the best possible path forward for managing their ecommerce store, and for marketing and promotion post-launch, we recommend the following ecommerce platforms. Shopify, WooCommerce, BigCommerce, and Magneto. While there are many different ecommerce platforms on the market, most can be difficult to learn and even more difficult and costly to configure and manage. Our goal is to get your ecommerce store up and generating revenue as soon as possible, the last thing we want to do is deliver an overly complicated ecommerce platform to our clients.

Conversion Rate Optimization

Shopify Development: explained in more detail in the previous section: Shopify Development.

WooCommerce Development: There is a flood of ecommerce stores moving from the Shopify ecommerce platform to WooCommerce. While the reasons for these migrations vary, the reasons we hear the most are the desire to break free from the “one size fits all” platform, more control over the web server and database customization’s and more options for credit card processing. WooCommerce is also Open Source, which gives business owners more flexibility for building out web components such as shipping modules and other custom coded functions which you are not able to do on the standard Shopify platform.

BigCommerce Development: While we do work extensively within the BigCommerce ecommerce platform, this can be one of the more complicated ecommerce platforms to learn how to manage. For those ecommerce stores already in BigCommerce, we are ready to take on your project. For those thinking about using BigCommerce as their ecommerce platform, we might recommend more user friendly options such as Shopify or WooCommerce, depending on your needs.

Magento Development: Many larger companies and ecommerce sites gravitate towards Magento due to its robust programming engine and higher than normal security features. Now that Adobe has purchase the program it has become quite expensive. You can however still setup an Open Source ecommerce store, but the costs tend higher than Shopify or WooCommerce due to the complexity of the platform. If Magento Open source is your decision, then we bring 15+ years of Magento development experience to your project and will get your store online faster and for less than any of our competitors.

WordPress Development

WordPress is the most popular Open Source CMS platform on the planet. The license is free, and it can be configured to fit almost any business model. This is why so many of our Irvine, CA clients choose to build their websites on WordPress.

Affordable Marketing has been working in WordPress development since the mid 2000’s, we are experts in standard builds and custom builds. We support the following business types who are the best fit the WordPress CMS (non-commerce) platform:

Adding a WooCommerce ecommerce store to your WordPress sites is one of the fastest growing ecommerce platforms and its super easy to learn. Get the most out of your WordPress website by upgrading to ecommerce, this is by far the fastest and least expensive way to get an ecommerce store up and running.

These types of ecommerce stores are perfect for:

New Website Launch

New Website Launch

Launching a new website is truly something special, if you’re a business owner this is a milestone that will change the way you acquire new customers. With the launch of your new website, you’re going to need marketing to begin the customer acquisition journey.

Affordable Marketing has been helping our customers achieve competitive dominance in their markets since 2003, we have a team of highly qualified marketing and advertising specialists that will take your new website to the next level and beyond.

We offer the following marketing and advertising services: